At the turn of the 20th century, Art Nouveau reshaped the way the world thought about design. From Parisian cafés to Viennese apartments and grand English townhouses, this sinuous, nature-inspired movement introduced a new harmony between architecture, interiors, and everyday objects. It was radical yet refined, sensual yet sophisticated, its motifs a celebration of nature’s rhythm and the artistic spirit of the age.

From sinuous curves and natural forms to intricate craftsmanship and bold cultural statements, Art Nouveau is a style that continues to captivate collectors more than a century after it first emerged. Whether you’re a seasoned collector or a newcomer to the world of decorative arts, there’s never been a better time to explore the beauty and value of Art Nouveau. Here are 10 compelling reasons why collecting Art Nouveau is both a rewarding passion and a smart investment.

If organised art tours aren’t your thing, this self-guided walk allows you to take things at your own pace - and everywhere on it is free to visit. It’ll take around three hours to complete, including appreciation time!Discover for yourself with this route the splendour of Art Nouveau architecture and design in central London, focusing on buildings and interiors influenced by the Art Nouveau movement (circa 1890–1910). The tour includes stops with notable facades, details, and interior options when available.

In the ever-evolving world of design, few movements have stood the test of time quite like Art Nouveau and Art Deco. Both styles are instantly recognizable, endlessly influential, and frequently confused. Though they bookend a fascinating period in history — spanning from the late 19th century to the 1930s — they reflect vastly different worldviews.

The Beginning